On September 7, 2025, Bettane+Desseauve Beijing “Le Grand Tasting” 2025 Wraps Up Successfully at Rosewood Beijing. The event gathered 6 internationally acclaimed judges and showcased over 300 exceptional wines, attracting nearly a thousand wine professionals and enthusiasts.

Highlights included three notable masterclasses, each providing an in-depth exploration of fine winemaking. The Gastronomy Workshop also offered a creative reimagining of food and wine pairings, adding a memorable experience for all attendees.

The partnership between WINWSA and Bettane+Desseauve, Branded “Navigate the Landscape”，Also came to a successful close.

 

Featured activities included:

• Tastings from 6 Chinese wineries and independent winemakers
• An innovative cocktail experience presented by Campari Group
• An exploration of AI Inspired Art and sustainable practices in drink industry

These experiences combined professional insight with creative energy, bringing fresh vitality and allure to the wine and spirits industry.

 

“The opportunity to sample wines from a diverse range of Chinese winemakers truly redefined my understanding of boutique viticulture. The passion and precision of this new generation deserve wider recognition across the global wine community.”

“What stood out most was the seamless integration of innovation and tradition—particularly the AI-powered art experience. It revealed a dynamic, modern side of wine culture that feels both exciting and inspiring.”

—— Commends from audiences

New To Watch: A Journey Through Chinese Wines

 

Special attention is given to emerging Chinese wines. A generation of young, bold, and passionate winemakers is reshaping the country’s wine landscape.

6 Chinese wineries and young independent winemakers were specially invited to form the collective ‘New To Watch.’ They showcased distinctive labels and invited guests to engage in a thoughtful exploration of a shared conviction: that China’s terroir has the potential to produce wines of truly exceptional quality.

From Chateau Chaboran in Gansu’s Minqin desert — presenting a full portfolio that showcases the character of dozens of grape varieties ，to The FourGirls Mountain Winery in Aba, Sichuan, bringing high-altitude ecological wines, the selections reflected both bold experimentation and respect for nature.

Young, independent winemakers and leading representatives also joined the event, bringing their distinctive and thoughtfully crafted personal wine labels. Each participating winemaker behind these brands is a member of the YGCW Alliance—China’s New Force in Winemaking.

All of these young winemakers, gathered from across the country, represent a dynamic new force in Chinese wine. They bought top-tier education and hands-on experience from renowned wine regions such as France and New Zealand, laying a solid foundation of technical expertise, vision, and global perspective. Returning to China, they are now blending cutting-edge winemaking ideas with distinctive personal styles, dedicating themselves to expressing the unique terroir of China on the global wine stage.

On “New To Watch”, they showcased a range of remarkable bottles that embody their innovative spirit: 

2021 “Zidaifu” by PetitMont
Crafted from an extremely rare grape variety, this wine displays a profound, intense purple-red hue. It offers rich aromas of dark berries—blackberry, blueberry, and mulberry—accented by a distinctive violet fragrance. Approachable and utterly charming.

Beyond Time Art Label Series – Syrah 2022 & Marselan 2022
These two limited-production art wines by young independent winemaker Deng Zhongxiang have quickly gained a cult following. Each bottle features original print artwork by Ningxia artist Sun Xiaolei, inspired by the world of wine. The Syrah stands out with its pronounced floral and violet notes, while the Marselan leans into a lush berry-driven profile.

Marselan by Lyric Distant Mountains
This Marselan-based white wine is one of independent winemaker Pi Chun (Yuǎnshān)’s signature and most unconventional creations. It opens with a captivating aroma of pear soup—a nostalgic Chinese note—followed by subtle sweetness and a clean mineral undertone. Bright, delicate, and lightly floral throughout.

（Image shows a series wine of Lavie）

 

 

 

Flavor Hunter：Immersive Cocktail Culture

the Campari Group presents its iconic spirit—Aperol. Faithfully crafted since 1919 with a secret blend of herbs, spices, and bitter oranges, Aperol offers a uniquely vibrant and refreshing taste.As Italy’s best-selling spirit, Aperol continues to captivate drinkers worldwide. In 2024 alone, it reached €741 million in global sales—a remarkable achievement underscored by a fivefold growth over the past decade. Whether sipped in a classic Spritz or enjoyed neat, Aperol brings a touch of Italian dolce vita to audiences.

On the “Flavor Hunter” section, bartenders crafted light, vibrant, and social cocktails by infusing Aperol’s iconic aperitivo profile with local elements. The experience highlighted how spirits innovation connects with contemporary lifestyles.

Special thanks to Aperol for supporting the Pop-Up Bar.

 

New Features：Innovation for the Drinks Industry

WINWSA has consistently spotlighted key trends and experiences within the wine and spirits market—from innovative marketing strategies to the active promotion of sustainability across the industry. On【New Features】section, a dedicated booth has been introduced, showcasing AI-generated art created in collaboration with visual artists, as well as an exhibition of sustainable tote bags developed in partnership with lifestyle brand KOKOLU. These initiatives are designed to engage visitors, spark inspiration, and demonstrate the limitless potential for innovation and transformation within the sector.

Winwsa X Kokolu Spring Limited Edition Tote Bag Sustainable Chic Showcase

WINWSA X Artist Julia Mazuryk AI-Inspired Artwork

 

 

The Event showcase went beyond tasting and display. It opened a dialogue on the future of the wine and spirits industry, highlighting how Chinese wineries, independent winemakers, and global brands together are shaping a more diverse and innovative landscape.

WINWSA will continue to work closely with global partnership, deepening the collaboration to create an integrated platform with core missions including championing women in industry leadership, creating consumer connection, and advocating sustainable innovation in for ever-changing drink market.